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And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world."People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said."It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin."The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.They also weed out people who don't want a long-term relationship, or those with whom you're basically incompatible — say, people with vastly different educational backgrounds or religious beliefs. Daniel Williams with the Canadian Anti-Fraud Centre said most victims are over 40, fresh out of a long-term relationship and haven't dated for decades."They're vulnerable, trusting, emotionally fragile, and the scammers seem to pick up on that from a mile away," Williams said. We all want the same things — to love and be loved.But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.
So it might seem hypocritical that the idea of online dating makes me so uncomfortable, I want to cover my ears and start loudly chanting whenever someone suggests it.I had to get past my Pavlov dog’s reaction to cringe at the idea, especially since a) I write about sex and relationships and b) it’s 2013 and I know more people who date online then don’t.